Realtor Life

Getting Back into Routines After a Hiatus

by mattwroughtonrealtor

Let’s get this out of the way now, Yes, I’m back from an unintended break from posting here.  I had big plans for other posts that fell through or I just lost the passion for what I was writing.  I had a great post breaking down one of the contracts required to make a Real Estate deal and as I neared the end of the post, I started to feel like the post was forced and I wouldn’t have even wanted to read it.  Maybe someday I’ll retry that idea and actually share it with you all.  I promise that I will get back to writing these for your, and my, enjoyment.  As always, before I get going, please comment with and questions or suggestions that I can help you address.  My job is to help you in any way that I can, I strive to be a full-service REALTOR® and so far, I believe that I have done just that.

My apologies if I am a little rusty in writing this, I will get back to the style that, well, makes more sense and flows better as I get back into the swing of things.  Not that you should tell the world that you are sorry for a step down in quality of service, or whatever you are getting back to, but you need to acknowledge it yourself so you can accept a lower level of output.  It is only natural that you will be a little rusty in what you are doing after a hiatus.  I know that this will not be as good of a post as my last ones, when I had been writing more often.  I like to think of it this way; if you had been going to the gym for a long time and then took some time off for some reason, you would not be able to lift as heavy of weights or run as long.  It takes time to get back into the swing of things and get back to where you believe you should be.  I tried to write other posts but only got through a single paragraph and then got distracted by something or just didn’t feel that it was going to be good enough to share with you.  I’m not talking about you, Mom.  I know you’d love it and think it was great.  I had built up certain standards that I was hoping to maintain.  I now know that since I took a much longer break than I had intended, I was never going to hit those standards right out of the gate.  This post is meant to share the struggle of getting back into a routine despite the internal struggles. 

Step 1:  You need to create a more realistic goal or standard that you want to meet.  With this post, I’m just going to keep writing and see how I like it in the end, and I’ll probably post it.  Look at that, I uploaded it despite the quality not being up to my standard.   Let’s get back to the gym example that was brought up earlier.  When I go through that situation, I go to the gym and always seem to try my old workouts, which kick my ass more than they ever did before.  I then adjust the weights and times to accommodate my level of fitness at the time (I felt really weak when I did this).  I then have obvious goals to reach, and then exceed.  You don’t need to reach for your original goals when you are getting started again, but you should aim to achieve where you were previously.  Get out of the Red in a way.  Great, I just remembered that I have been slacking on going to the gym too, I guess I’ll have to go today then to get back to that routine too.  I’m going to be sore tomorrow.

I think I’m going to take a break from writing this so I can eat lunch, I wonder if I’ll come back to writing afterwards, or this will just go into a folder on my computer never to be seen again.

Would you look at that, I actually started writing again, I think I am officially back in this routine.  Or do I need to wait until I write another post, and actually post it.  That is probably more accurate, but I’ll take this as a step in the right direction.

Step 2: Once you’ve set a realistic goal for where you are, when you get back into your routine, you need to make sure that you actually follow it so you can achieve your goal.  Don’t give up, keep pushing, and all those other motivational sayings that tell you to keep pushing.  You can’t make any progress towards your goals unless you keep working at it.  I am determined to get back to my writing level (and fitness level) so I will not let myself give up and stop working.

Step 3: When I have a goal in mind, I make sure that I track my progress towards that goal.  I have written out my workout plan for, I think, 7 weeks where I’ll track the times and weights that I used for each specific day.  I will adjust the future workout plans as time goes on.  I think the only way I can track my progress in writing this blog is just to do it and react to your comments.  In Real Estate, I have a lot of ways that I am tracking my progress.  Thank you, Microsoft Excel.  As you are tracking your progress towards your goal, you’ll be able to adjust your plan(s) to make better progress if you have that desire.  I know I have tried changing out many things for many of my goals.  That is another struggle, finding the best way to achieve your goals.  The other constant is that I keep working hard and keep pushing towards my goal.

Step 4: I guess Step 4 would just be ‘Rinse and Repeat’.  I hate to say that, but at the moment, I can’t think of anything that would be Step 4 better than that. 

I think I might be done here.  As of now, I am satisfied with this post, but I’m going to wait and re-read it later to see if I am still happy with it.  That is the biggest thing that I’m taking away from this exercise of getting back into the writing blog routine.  I’m going to take my time and make sure that I am happy with what I am going to put out there.  No need to rush it.  What do you think, how’d I do?  I vow to write better and about something more exciting than my struggle to get back into various routines that I hope I succeed in regaining control.  Have a great day and Let’s go see some houses.

St. Louis Mardi Gras 2019

by mattwroughtonrealtor

Welcome to the world’s second largest Mardi Gras festival, reflecting the city’s French heritage.  This year, as usual, it will not be warm.  There will be a lot of the shenanigans that occur every year.  I’m sure there will be many arrests as well; don’t worry, I will not be among those who are.  This year is extra special for me, as Saturday March 2nd is my girlfriend’s 30th birthday.  She is unaware of the birthday festivities that will be taking place.  She knows that there will be a party, but she thinks it will only be a Mardi Gras party.  She is unaware that her family is coming in town to surprise her for her big day.  I can’t wait. 

Mardi Gras season in St. Louis officially began on January 6th, 2019 celebrating the 12th night after Christmas. “The night kicks off with our Board of Directors converging in a cozy corner of Soulard to decide whether to order the commencement of Mardi Gras, while local leaders, politicians and krewes petition with their best performances and bribes of liquid refreshment. The board votes after a heated and often raucous debate, and then makes the official proclamation that we will have yet another Mardi Gras season in Soulard. So far throughout the decades that we’ve hosted Mardi Gras, the board has voted unanimously in favor of Mardi Gras, luckily for us. After that, our collection of party pros and dignitaries marches throughout the Soulard neighborhood, crowning that year’s Mardi Gras Rex and then christening and raising the Mardi Gras flag to fly proudly over the Soulard neighborhood throughout the Mardi Gras season” (http://stlmardigras.org/events/12th-night).  I couldn’t imagine a year where they did not vote to have the Mardi Gras Festivities.  I can only imagine the income that the weekend generates for all the local businesses.

There are other activities that happen during January, like a softball game and a family Winter Carnival.  But the real season, in my mind starts in late February.  Ok, well, the middle of February when there was a Cajun Cook-Off on February 16th.  This year, you were able to “Learn the secrets of Cajun cooking from the best chefs in St. Louis, Mike Johnson and Christina Fitzgerald, whose culinary roots are connected to New Orleans, then taste the subject matter of the most delicious lesson you’ll ever learn as they hand out samples. These cooking demos of authentic Creole cuisine will be taking place all day long as highly talented amateur chefs from across the area face off, preparing their best dishes to be sampled by a panel of hungry and highly discerning judges (http://stlmardigras.org/events/cajun-cook-off).  I wish I had known this was going on, as I would have gone for sure.  My mouth is already starting to water thinking about the food.  My Mardi Gras experience started last weekend with the Taste of Soulard and it was a great experience in which to participate.  Before Taste of Soulard officially began, there was the Missouri Lottery 5K Run for your Beads.  “There is only one race that is as fun-filled, colorful and slightly wacky as Mardi Gras:  The Missouri Lottery 5K Run for Your Beads. That means you’ll enjoy all the fun and historic scenery of Soulard with mid-race pitstops stocked with beer and hurricanes for legally aged runners. Make sure to dress in your best Mardi Gras garb, because in addition to prizes for the winners of each division, we’ll be honoring the runner with the best costume” (http://stlmardigras.org/events/5k-run-for-your-beads).  I am definitely not a runner, so I did not participate in the 5K, maybe next year; I better start training now.  I did have a friend run in it and then continue the day at the Taste of Soulard.  My day started out eating tacos and having a few drinks for breakfast then strolling through the neighborhood sampling the many tastings of the area.  I would definitely recommend going to this event.  “This self-guided tasting and pub crawl allows you to choose your own adventure through the many Cajun flavors that you will find throughout Soulard. Each purchase includes one drink voucher and six food vouchers that can be redeemed at any of the participating establishments. On Saturday, the world-famous Soulard Trolley Tramps will be shuttling merrymakers to restaurants throughout the neighborhood” (http://stlmardigras.org/events/taste-of-soulard).  There was a lot of great food and drinks and crazy people to see strolling down the street.  I ran into a few old friends that I hadn’t seen in at least a year.  We listened to some great music and thoroughly enjoyed the day.

Although the February events were fun, and a joy to be a part of, the big day, this year, is Saturday, March 2nd.  That is the day of the parade and the big festival.  “This event is the crown jewel of the Soulard Mardi Gras season and is the biggest parade outside of the Big Easy. It begins at Busch Stadium and proceeds through the streets of Downtown South and Soulard to the place where your beer was born: Anheuser-Busch Brewery.  This year’s theme is “40 Years of Magic, Music, and Memories”. Help us celebrate a century of this St. Louis institution as krewes ride nearly 100 floats that bring to life 1980, or 1981, or 1982, or 1983, or 1984, or 1985, or 1986, or 1987, or 1988, or 1989, or 1990,…and throw over 10,000,000 strands of beads to the throngs of Mardi Gras revelers lining the parade route” (http://stlmardigras.org/events/bud-light-grand-parade).   This is the day where there is a lot of alcohol flowing, a lot of great food stands, and a lot of beads.  I don’t think I could adequately describe the experience of going down to Soulard for the day.  Yes, it’ll be cold, but that won’t stop the party.  This year will be more fun, as there is another reason to celebrate.

As disclosed previously, that Saturday is my girlfriend’s 30th birthday and there are surprises in store for her.  Her parents and brother are driving down from Michigan on Friday to surprise her.  She knows that my parents will be coming over Friday night for dinner but is unaware of the other guests.  I told her that I will be making dinner, I’ll be smoking some chickens, making mashed potatoes (her favorite), and probably sautéing some green beans or other vegetables.  It’ll be great.  She just told me that she is planning on going to the gym after work on Friday and was wondering when my parents were going to come over.  I gave her a ballpark time, but I truly hope that her family will be there when she gets home.  Oops, I just remembered that I have to clean the house for their arrival.  Saturday morning she’ll be in for a bigger surprise.  She knows that our friends are throwing a Mardi Gras party with a little bit of birthday thrown in, but she doesn’t realize the number of her friends that have been invited and are planning on meeting up with us.  She is completely misguided on the ratio of Mardi Gras to Birthday party.  It is going to be awesome.  The best part truly is her family coming in though.  She has really been stressing out about when they can come in for her birthday.  Her mom and I were struggling to come up with excuses. 

I hope you learned a lot about how Mardi Gras is celebrated in St. Louis.  You should definitely come try it out sometime and have the full experience.  I like to think it’s a once in a lifetime experience, except it happens every year.  I need to go down to New Orleans sometime to see how they compare.  I don’t doubt that New Orleans’ Mardi Gras is even crazier, as its probably warmer there during the festivities.  Thank you for listening to my story, and I hope you continue to follow me.  I hope you have a great day and let’s go see some houses.

What does MLB Spring Training Symbolize?

by mattwroughtonrealtor

More than just Baseball

Oh, how this is my favorite time of year.  Baseball is starting back up, flowers are beginning to show, the weather is trying to warm up, and college basketball is nearing the Tournament.  I can’t wait.  Besides those amazing things going on during this time of year, there are even more that make this, truly, the best time of the year.  Everyone has grown tired of the weather during the winter months and are beginning to develop a depression.  We’re praying for sunlight and warmer weather.  St. Louis is notorious for giving teasers of Winter being over, only to slam to door shut with frigid temperatures for a couple of days.  Oh, to be a cold or flu virus during these times.  You’d be thriving and having the time of your life.  Sorry, I was imagining the movie Osmosis Jones, where the virus’ had actual personalities.  [If you haven’t seen it before, I highly recommend it.]  Ok, back on topic, where was I?  Oh yes, the temperature has sure seemed to have been riding a yo-yo these past couple of weeks.  I’m so tired of it.

Back to the best time of year though.  Here in St. Louis, at least in my eyes, Spring begins when Pitchers and Catchers report to Spring Training.  If you didn’t already know, we love our St. Louis Cardinals.  My brothers used to always tell me the countdown till they reported and they had a mini celebration when they did.  But then the countdown changed to Opening Day.  As of the writing of this post, there are 31 days until the Cardinals Opening Day on March 28th.  I know that I’ll be somewhere watching the game as they take on the Milwaukee Brewers at 1:10 pm CDT.  This will be a good year for the Cardinals, I can just feel it.   Growing up in St. Louis, I have become a die-hard fan of the Cardinals and feel absolute joy when they are playing well.  In the backyard when I was little I used to imagine myself playing for the Cardinals, helping them win the World Series by robbing a homerun that would have won the game for the opponent.  My neighbor and I took turns pretending to rob homeruns over the white picket fence in my backyard.  If I remember correctly, he was Brian Jordan and I was Ray Lankford.  Great, I just reminded myself that I just missed meeting Ray Lankford many times when I had a broken leg and went to the doctor to get it checked out and the cast changed.  I was told, everytime, that I missed him by about 30 minutes.  Looking back, I have a feeling that they were pulling my leg, pun intended.  But with all seriousness, Baseball season symbolized that school was nearing its end for the year, which meant many, many wiffle ball games in the back yard.  A few times my friends and I actually kept stats for the summer; it wasn’t too hard as there were usually just four of us playing.  These times helped build who I am today.  I would still enjoy playing games all day during the summer with my friends and family.  I still have that competitive mindset where I want to win and be the best.  I no longer dream of playing for the Cardinals, but I dream of being the best version of myself and achieving other goals that I have set for myself.  Seriously, I continued to dream about being a professional athlete through my freshman year of college, however, at that time it would have been for football.  That’s a story for a different time, I’ll just say, I was cut from a Division-1 Football team for being too small. 

Another great part about Spring’s arrival, is that the bulbs that were planted in the Fall are starting to sprout.  Just seeing new life sprout out of the ground makes me smile and excited for the new season to begin.  Seeing this is a great reminder that if you plan on having a vegetable garden this year, it is probably the right time to start your plants, indoors.  This is on the schedule for the next few weeks for me, as I want to be ready for planting time.  It is great to have your own garden which allows you to save money at the grocery store.  It is also fun to grow vegetables that you can’t get at the store; I tend to try to grow super hot peppers so I can use them in sauces and salsas.  Every year, I choose a different plant to try to grow, some are successful and others are not.  For two years now I’ve tried to grow green beans up a trellace on the fence in my backyard.  This would work if we didn’t have a dog who enjoys eating leaves.  Those plants get eaten before they even have a chance.  Also, he likes to pee on them.  We’d really have to wash them good before considering eating those beans.  We’ve learned and created a garden space in our front yard for multiple reasons.  One for sure being to have a chance to grow stuff without it getting eaten by our dog and him peeing on the food.  The other big thing is that we have a Black Walnut tree in our backyard, and I learned that it is very difficult to grow tomatos around a Black Walnut tree as the leaves, walnuts, and roots have a toxin that tomatoes don’t like. 

One of the other big things that I love about Spring, and Spring Training’s arrival is that it is a great cue that it is nearing, is March Madness of NCAA Basketball.  As a guy who went to the University of Kansas, I feel that I have a horse in the race every year, including this year, even though they’ve had a down year.  It is a great time to be a fan of college sports.  I enjoy watching most college sports.  I, somehow, am still a Kansas Football fan, despite their struggles in the past decade (or longer).  When I was there they were a really good team and even won the Orange Bowl; I take credit as I was on the team the semester before.  I was lucky enough to be able to go to the game and even have an orange from it still.  No, it didn’t get all moldy and nasty, it dehydrated itself on the shelf in my room and is now basically a rock.  I wish I could find a way to authenticate it, as it is probably the only orange actually remaining from that game.  Back to basketball though. During the time that I was a student at Kansas, they won the NCAA Basketball National Championship. That was a great time to be at Kansas.  It was crazy being on the main street in Lawrence, Kansas.  There were estimates of 100,000 plus people on the street partying.  I’ll admit I was no exception.  I wasn’t going to miss out on that!  I still have a jersey that I bought that day and I still feel that it is lucky.  The first weekend of the tournement is the definition of controlled chaos, but I love every minute of it as a fan.  If you’ve never experienced the rush of watching the emotional roller coaster that the teams go through during the games during the tourniment, you need to check it out.  I always fill out numerous brackets and am even in a few with money on the line.  On those, I have to fill out two brackets so I can pick Kansas as the winner and one where where Kansas doesn’t win.  I know that I am 100% biased, and make an effort to think about if they were to lose a game, where could it be.  I have to play against my heart.

Now that you understand why I love when Spring Training starts each year, I hope you will go out and enjoy the warmer weather, watch the Cardinals do great this season, and Kansas will do great in the NCAA Tourniment.  I also hope that you take time to plant yourself a little garden.  There are so many aspects of life that improve when the Pitchers and Catchers report for the season.  I can’t wait to get home today and check on the bulbs around my fence and begin to plan out the garden.  It will be a great season full of growth and hopefully, real estate activity.  I hope you all have a great day and let go see some houses.

FSBO, The Real Story

by mattwroughtonrealtor

So, you want to sell your house, I mean YOU want to sell you house.  Interesting.  Let’s think about that a little bit more.  What are the reasons that you want to do all the work and not hire a trained REALTOR®?  Do you think you’ll save money?  Do you think that you’ll get paid more for your house?  Or do you think you’ll just do a better job?  Most qualified buyers prefer to work with a REALTOR® so that alone could deter the desired sale of a house being sold by its owner.  There are many myths going around that people believe about selling their house on their own.  We will discuss those myths along with facts that are often overlooked.

Myth #1:  People believe that most of the people who decide to sell their house by themselves are successful in doing so.  This is completely inaccurate.  The national average of houses that are successfully sold by their owner is 15%.  That definitely looks like a low chance of success.  Many of the 85% who do not succeed in selling their house choose to give up all together or they hire a REALTOR® who helps them actually sell their house.

Fact #1:  When an owner has decided to sell their house on their own, they tend to overprice it at the beginning.  This is generally because everybody thinks their house is worth more than it truly is.  They see what their neighbor’s house sold for and ‘know’ that their house is “way” better so it should sell for more money.  Sometimes, that could be the case, but not often.  Also, setting a too high price is dangerous.  It makes the seller lose negotiating leverage when it sits on the market for a long time.  When you hire a REALTOR® the house will usually be priced correctly, by looking at many more attributes than the selling price of the immediate neighbor’s house.  Also, the REALTOR® will not be emotionally invested in the house.

Myth #2:  Many people selling their house believe that showing their house will be easy.  Unless they work from home, this is definitely not the case.  Most people work during the day and are unavailable to show at 2pm on a Tuesday.  Showing houses is a major part of a REALTOR®’s job.  We chose this career because we enjoy showing houses when our buyers want to see them and are able to be there at that time.  Also, many potential buyers don’t want to look at a house with the owner there.  Think about it, would you want to seriously look at a house to buy with the owner hovering over you telling you that any issue isn’t an actual issue?  I mean, they lived with it, so it is no big deal. 

Fact #2:  Owners who are trying to sell their own house are generally doing it because they believe they will be saving money.  In fact, many of the people who are attracted to FSBO’s are low-ball buyers and unqualified buyers.  REALTOR®’s generally don’t work with unqualified buyers as they aren’t able to secure a loan and will not be able to actually buy the house.  Low-Ball Buyers are exactly what they seem, they come in with a ridiculous offer and occasionally the seller will accept the offer, especially if they have been on the market for a long time. This results in making less, not more, money. 

The biggest take-away from this is that if you think you’ll make more money selling your house on your own, you’re wrong. You won’t.  I’m not just telling you this, so you’ll hire me to sell your house. There are actual facts that support this.  Hiring a REALTOR® will allow you to sell your house at a higher price, have a ton less stress, have more showings, and be able to market your house in many more places.  As a REALTOR® I am able to put houses that I have listed into the MLS which most of the other websites pull information from.  Yes, you could put information on Zillow yourself, but that information is not always accurate, and the informed buyer will know that.  The MLS allows the REALTOR® to pull tax information and the information is checked. 

Another big difference between using a REALTOR® and selling yourself is that I, as a REALTOR®, am held to a Code of Ethics, where I must take a class on it every two years.  I am also an expert on all the contracts, which alone should make it worth using a REALTOR®. Many times, when there is a lawsuit related to Real Estate, the seller is the Defendant.  Wouldn’t you rather not assume that risk?  Again, that is in the job description of a REALTOR®.  Brokerages have lawyers who are experts on contract law, and we are covered by insurance specifically designed for these instances.  You may think that you can figure out the contract.  You might be right, but I have studied the contracts, especially when they are updated, which happens a lot.

I understand if you still decide to choose to sell your house on your own.  I have warned you about some of the issues that you might encounter.  I am here for you if you have any questions related to Real Estate, or just want to talk.  If you just want to discuss concerns regarding selling your house on your own, I won’t make you sign a contract or pay any fee.  My main goal is to educate the general public on the issues in Real Estate.  I have a great network, and if I do not know an answer, I’ll direct you in the right direction to find out, if I don’t find out for you myself.  I’ve just touched the surface on the debate of ‘Do I hire a REALTOR® or I can sell this house on my own.’  I’m sure I’ll write about this topic again in the future.  I hope you have a great day and let’s go see some houses.

What is your Brand?

by mattwroughtonrealtor

When planning out this blog, I had thoughts of writing on something completely different but wasn’t feeling that topic at all and felt the need to think of something else.  I am instead going to write about how I am now super focused on building my brand.  Yes, I am a brand.  You are a brand, more so if you are self-employed and rely on selling yourself to make a living.  Think about it, for my situation, would you rather deal with a REALTOR® who showed up to appointments in a t-shirt and shorts or one who was wearing a suit and tie?  I wouldn’t mind running into the REALTOR® outside of the business circumstance where they were in shorts and a t-shirt, but not when they were supposed to be representing me.  It just came to me, this is probably why lawyers and politicians wear suits and ties because they are attempting to demonstrate high class for those they are representing.  There are many other instances where you can improve ‘your brand’ and I am working hard to improve mine.  One thing that I will work on will be to continue to improve my blog so it’ll be the best that it can.  I recently ordered some suits so I can improve my appearance to the public; also, that allows me to feel as if I can approach the luxury properties and not internally feel below them.  It will give me a self-confidence boost.  If you are on a tight budget there are simple ways to improve your brand for free.  I will continue to break down various things one can do to make their brand better.

Since I first mentioned the clothing debate, I’ll start there.  I remember that when I was taking the classes for the test to complete my real estate license.   I wore a t-shirt and gym shorts most days.  There was no protocol for what to wear.  When I started going to actual training at my brokerage, I started to wear jeans and a polo.  I slowly have been improving my attire.  I now wear nice slacks, a polo or button up, and nice shoes.  I found a website that had a promo code allowing me to get three suits for an amazing price that I couldn’t resist.  Hopefully they will be of high quality.  I am going to start dressing better more often so I give off confidence and the appearance that I have success in what I do.  I mean, why else would someone wear a suit all the time.  Yes, there will be days where I don’t wear a suit, but I am going to make a conscience effort to dress more professionally when the situation calls for it.  I already have a lot of ties and dress shirts so there will be no excuse not to look my best. 

Another easy way to improve your brand is to have a high-quality business card.  I was given free ones from my brokerage, but I didn’t feel they stood out enough.  I paid to have new ones made which have my picture on them, have my slogan, and have a more unique appearance.  I feel that they stand out more than the ones I was given.  There are so many different styles of business cards.  In the future I might invest into metal ones.  That would nearly guarantee that I’d win any raffle that I enter.  My theory with business cards, is that they are the first impression to the individual you give or send them to.  It sets the tone for who you are and what you represent.  Set the bar high and let the world know that you believe that you are important and worthy of attention.

Developing a great website is also very important to building a good brand.  I was lucky enough that the brokerage that I work for has it set up where we get our website and we just need to personalize it.  I am working to add to it still, so it stands out and is truly effective for anyone going to the site needing my services. Make sure that the website is to the point and conveys the message that you intend.  There is nothing worse than going to a website that is not at all what you expected.  Think about researching a restaurant and going to their website to find political rants.  I don’t think I’d want to go there regardless of the opinion.  So, make sure you are representing the brand correctly. 

Along the same lines as having a great website, is to have great social media accounts.  They all are different on how you can organize and customize the layout.  Instagram and Twitter rely on what you post to convey the best message that you can.  I tend to focus on the interesting things that are going on in my life or good food that I’m eating.  I do make sure to include Real Estate related posts, but I make sure not to overload my pages with listing after listing.  I want to make sure that they are entertaining and engaging.  I view these as a look behind the curtain into my normal everyday life.  Facebook, I find is easier to customize.  I make it a point to update my cover picture on my business page at least once a month, more often if there is a holiday.  I need to do that for this week.  Happy Valentine’s Day everyone.  I have gone through and chosen what tabs and pages will be on my page, and I also decided how it was going to be laid out.  I am still working to ensure that it is the best that it can be.  Regarding the content I post on Facebook, I rely on a few programs that post some things for me.  I use them to post various articles a few days a week and to post a listing of a house every day.  That allows me to post more personal things on my page and not have to worry about overloading the viewers about a certain area; I used to post a lot about houses in Kirkwood, MO.  I was struggling to post content that was not related to Kirkwood.   I couldn’t help it, I was born and raised there.  The point still is to make sure the brand accurately represents the message you want wherever you are present.

Probably the easiest way to ensure that the brand is at its best is to hold yourself accountable.  If you say you’re going to do something, do it.  It can be a challenge at first, but if you make a point to hold yourself accountable, you’re more likely to succeed, and your brand will benefit.  My writing this blog every week is 100% due to me holding myself accountable.  Most weeks, I really don’t want to do it and try to push it off until the last minute; which I nearly did this time.  For me, there are days where my alarm goes off and I really don’t want to get up and go into the office.  I like to think that I would be just as productive if I just stayed home and worked there.  I know for a fact that I would not be anywhere close to being as productive.  I make it a point to go to the office for a few hours every day and go to the gym when I leave.  Just going to the office puts my brain into work mode.  I have fewer distractions and am able to focus.  I have my daily checklist that I must get done before I allow myself to leave.  There are always exceptions, such as I’m not going to put out Open House signs on Wednesday, the day I have it scheduled, if I’m not holding an Open House the following weekend.  I honestly treat my daily checklist as a minimum of things that I will do that day.

Improving your brand is not as hard as you might think.  It just takes planning and determination to achieving the plan that you set for yourself.  I am available to hold you accountable if you’d like, and I hope you all will hold me accountable as well.  If we all succeed, then the world will become a better place, full of great people doing great things.  I look forward to discussing this further and even individually with any of you.  What are your goals?  I wish you all a great day and week and let’s go see some houses.